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Business & Marketing Education: Online Master’s Degree

See all courses in the program

Courses may be taken individually by a post-baccalaureate student or as part of a master’s degree.

The business and marketing education online courses are interactive and semester-long. Courses are based on a weekly format that includes lecture, assignments, text readings and discussion. Students can choose the most convenient times to complete course work, being mindful of weekly deadlines. Be aware that summer semester classes are only eight weeks in length and require students to work at a greatly accelerated pace in comparison to the 16-week fall and spring semesters.

All students in the business and marketing education program are required to take Research Applications for Career and Technical Education, LTC (C&I-V) 8190, either the first or second semester after entering the program. Students may take other courses concurrently with LTC (C&I-V) 8190. Concepts explored in LTC (C&I-V) 8190 will contribute to a student’s success in all other course work. Students may be allowed to take LTC (C&I-V) 8190 later in the program of study with permission from the faculty advisor. Students may substitute alternate courses in some instances, with advisor’s approval.


Focus area (12 hours)

  • LTC (C&I-V) 8250 Principles of Business and Marketing Education (3 hours)
  • LTC (C&I-V) 8310 Philosophy of Career & Technical Education (3 hours)
  • LTC (C&I-V) 8350 Curriculum Development for Career and Technical Education (3 hours)
  • LTC (C&I-V) 8520 Administration and Supervision of Career and Technical Education (3 hours)

Core requirements (21 hours)

  • Learning Theory (6 hours)
    ESC PS 7115: Human Learning
    ESC PS 7160: Developmental Aspects of Human Learning
  • Instructional Leadership (3 hours)
    ED LPA 8428: Curriculum Leadership
  • Instructional Strategies (3 hours)
    LTC (C&I) 8900: Seminar: Instructional Strategies
  • Measurement/Assessment & Authentic Assessment (3 hours)
    C&I-V 8510 Evaluation in Career and Technical Education
  • Instructional Technology (3 hours)
    SISLT (IS&LT) 9467 Technology to Enhance Learning
  • Research (3 hours)
    LTC (C&I-V) 8190 Research Applications for Career and Technical Education

Alternate courses

Depending on undergraduate coursework and advisor’s approval, students may have the option to select from the following list as substitutes for some of the Core Requirement and Focus Area courses.

  • Focus Area
    LTC (C&I-V) 7510: Coordination of Cooperative Occupational Education (students seeking marketing education certification may substitute for LTC (C&I-V) 8310 only)
  • Learning Theory
    ESC PS 8087: Diversity Issues for School Personnel
    LTC (C&I) 8645: Second Language Acquisition
  • Instructional Leadership
    SISLT 7366: Technology Leadership in Schools
  • Measurement/Assessment & Authentic Assessment
    SPED 8210: Using Assessment to Guide Instruction
    SISLT 7378: Electronic Portfolio Development
  • Instructional Technology
    SISLT (IS&LT) 7364: Macromedia Flash Authoring Systems
    SISLT (IS&LT) 7378: Electronic Portfolio Development
    SISLT (IS&LT) 9440: Learning with the Internet
    SISLT (IS&LT) 9471: Instructional Systems Design
    SISLT (IS&LT) 7310: Seminar: Digital Communication

Note: Enrolling in a course does not provide acceptance into the degree program. Students who plan to apply course credit toward a degree must be accepted into the degree program before they finish nine hours of course work.

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Last Update: December 5, 2007